In studies of superlinear parabolic equations $$ u_t=\Delta u+u^p,\quad x\in \mathbb R^N,\ t>0, $$ where $p>1$, backward self-similar solutions play an important role. These are solutions of the  form $ u(x,t) = (T-t)^{-1/(p-1)}w(y)$, where $y:=x/\sqrt{T-t}$, $T$ is a constant, and $w$ is a solution of the equation $\Delta w-y\cdot\nabla w/2 -w/(p-1)+w^p=0$. We consider (classical) positive radial solutions $w$ of this equation. Denoting by $p_S$, $p_{JL}$, $p_L$ the Sobolev, Joseph-Lundgren, and Lepin exponents, respectively, we show that for $p\in (p_S,p_{JL})$ there are only countably many solutions, and for $p\in (p_{JL},p_L)$ there are only finitely many solutions. This result answers two basic open questions regarding the multiplicity of the solutions.